About Colana Sports Group
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Colana Sports Group, Inc. (CSG) is a marketing company whose main focus is delivering our partner brands and products directly to our business partners, the country club member. In February of 2000, CSG partnered on a project with JetBlue Airways, who was interested in making their brand synonymous with golf. The JetBlue Challenge (JBC) was designed to provide golf tournament organizers with a positive option to what was currently being offered throughout the industry. As JetBlue’s innovative outside the box thinking helped change the way the airline industry treated their clients, CSG applied the same business model to the JBC.
The JBC does not require minimum distances on par three prize holes; nor do we require witnesses to man the par threes all day in order to ensure players don’t cheat. Finally we decided to offer a “Mulligan” on the shortest par three hole, providing our guests the greatest chance of scoring a hole in one and winning one of our fantastic trips. The JBC is still the only golf tournament program to offer the mulligan on a par three prize hole. Our program is about building relationships. We provide something that NO other company can match and we work with each client individually to ensure their goals are met.
In 2005, we added a new component to our packages, the CSG resort stay certificate. We began providing 3 and 5 day room nights at some of the most desirable resort destinations. Places like Casa De Campo, Trump National Doral Miami, Reunion and Hammock Beach. The difference between our resort stays and others, our trips do not have any time share element or require you to attend any meetings, all you have to do is enjoy yourself. We have raised the bar when it comes to marketing our partner’s products directly to your players. CSG makes sure that every client or business partner who enters into a relationship with us has the understanding that in order for it all to work everyone must win.
Christine L. Fitzgerald
President & CEO